What does it take to create something timeless? How do you make art that speaks to the human experience?
What does it take to create something timeless? How do you make art that speaks to the human experience? You speak truth from your heart, filter it through your mind and put your soul into all you do. This is the process of finding forever; and COMMON's approach to music. In the age of disposable ringtone rap and one-hit wonders it's rare to find a rapper who asks himself "what am I giving to the world?" every time he steps into the studio. The acronym N.E.R.D. stands for "No One Ever Really Dies," but childhood friends Chad Hugo, Pharrell Williams, and Shay most certainly used the group to proudly emphasize the nerdier aspects of their musical personalities. Before this side project took shape, Hugo and Williams -- as the Neptunes -- had established themselves as giants in the field of pop production, whether they were working with hardcore rappers, smooth crooners, or teen pop groups.
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