Apple Store | Beverly Center

You can find some of the world’s most knowledgeable Apple people in your neighborhood Apple Retail Store. Our Specialists help you get to know our products and answer your questions. Geniuses provide hands-on technical support and repairs at the Genius Bar. Trainers offer face-to-face personal training to help you get the most out of your Mac. And the Concierge in the orange shirt is your guide to the Apple Retail Store, ready to answer your questions and point you in the right direction.